PEMCO Sandals and Socks Guy

PEMCO Sandals and Socks Guy

I have to confess, the first time I saw I guy wearing cargos, socks, and sandals walking around downtown last November, it cracked me up. It wan't just the socks-with-sandals thing, it was the combination of socks-with-sandals and cargos on a cold blustery Western Washington day. It's just not something you see in Southern California, or even in New England. Socks-and-sandals are pretty much a commonplace here in the Pacific Northwest; I note for the curious that the sandals are those rugged high-tech mountaineering sorts, and the socks tend to be thick wool, or even brightly patterned "smart wool" socks. But now, I have to laugh at a PEMCO commercial from their "We're a lot like you" campaign. This commercial features "sandals and socks guy"; yeah, I know him too, and, while I'm not wearing socks, I'm about to go for a walk in my industrial-strength sandals and cargos. In October, when it's been raining off and on for three days and the thermometer's stuck at a seasonable 57 degrees F. and Mount Baker got six inches of fresh snow last night—because right now, at this minute, the sun is shining, and it takes too long to put on shoes. There are salmon to count, and seals to watch.